It’s 2013 and when we hear the word “apple,” we tend to think of the tech giant based in Cupertino, Calif. and founded by a couple of guys named Steve. It’s amazing how quickly we’ve forgotten the luscious little fruit that got Adam and Eve kicked out of paradise (OK, so we don’t really know what fruit was growing on the Tree of the Knowledge of Good and Evil, but I digress…). A new commercial from Somersby Cider is set on reminding us what apple came first, regardless of who holds the trademark.

The uber-creative ad depicts a group customers entering a typical apple store. The catch is, although it looks just like the classic Apple store, it’s set up to sell apples and apple cider. The commercial continues to play on words, noting apples come in “single core” or “dual core” varieties, explaining they can be eaten by moving them “in-to-face,” glasses of cider “click,” and apples are completely wireless.

The idea is rather clever. What remains to be seem is how Apple will react. Will Tim Cook and Co. get the joke or will they throw their weight around and sue Somersby for trademark infringement? Because how dare an apple company call the fruit “apples.” For that matter, maybe any fruit that resembles the Apple logo should just be eradicated. Who cares that Apple designed its logo from the fruit, no one else thought to trademark it, right? Sorry God, you snooze you lose.

Samantha Lile

Samantha Lile is a 2002 Missouri State University graduate of journalism and mass media. She has served as a reporter and editor for various newspapers throughout her journalism career. She made the leap into writing full-time after working for a major financial institution since 2000.

Because of her banking background, Samantha is knowledgeable in finance reporting, but is also strong in commentaries, personal profiles, youth studies, horticulture, history and entertainment-related works.

Samantha lives in Ozark, Mo. with her husband of nine years, four dogs and two cats.

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